Industry Operations Manager - Strategy (LATAM TTS) - GBS
Core
Formulate industry strategy and identify growth opportunities for TikTok Shop (TTS) in the LATAM region, delivering industry-specific solutions and methodologies to drive ad revenue.
Role type
Senior IC Industry Operations Manager (Strategy)
Builds
Industry strategies, media investment plans, and marketing solution presentations for key TTS clients.
Domain
E-commerce advertising and digital marketing in Latin America
Required skills
Business acumen, digital marketing strategy, e-commerce marketing, brand advertising, performance advertising, data analytics, Excel proficiency, ad measurement tools, industry vertical expertise
Preferred skills
Experience at an advertising agency, go-to-market (GTM) execution, campaign optimization
Technologies
Excel, ad measurement tools
Responsibilities
Collaborate with product and sales teams to execute ad strategies for promotional campaigns; Develop data-driven business insights for top industry advertisers; Support sales with media investment plans and solution presentations; Identify incremental growth opportunities and convert them into reusable industry strategies.
Seniority
Senior, hands-on IC