Small and Medium Business Latin-American Marketing
Core
Lead regional strategy for Small and Medium Business (SMB) in Latin America, driving integrated planning and campaign execution to maximize business impact across multiple countries and channels.
Role type
Senior regional marketing leader (SMB)
Builds
Pan-LATAM marketing campaigns, integrated communication plans, and optimized digital/retail customer experiences
Domain
Technology (HP) / SMB / Latin America
Deliverable
product features
Required skills
Strategic marketing planning, 4P planning (Product, Price, Place, Promotion), cross-functional leadership, digital marketing, e-commerce strategy, budget management, customer journey mapping, KPI consolidation, alliance negotiation
Preferred skills
Portuguese fluency, retail/e-tail playbook knowledge, ABM expertise, onsite experience optimization
Technologies
Dashboards, AI, analytics tools
Responsibilities
Define and lead Pan HP LATAM strategy for SMB; Orchestrate 4P planning with Category, Channel, Sales, and GTM teams; Manage budgets and cascade strategies across LATAM countries; Drive regional campaigns adapting global initiatives for local relevance; Develop integrated communication plans and coordinate Pan-LATAM launches; Optimize digital and channel experiences including landing pages and content; Map the full customer journey identifying gaps and opportunities; Consolidate KPIs and activation plans from local teams for regional reporting; Negotiate alliance funding and optimize onsite experience for e-tail and retail
