Product Marketing Manager, Branding (Ads) - GBS
Core
Own GTM execution for TikTok's brand advertising products in North America, driving adoption and revenue by building sales enablement, managing beta programs, and aligning product roadmaps with advertiser needs.
Role type
Product Marketing Manager (Brand Advertising)
Builds
Brand advertising products and sales enablement assets for TikTok's Global Business Solutions
Domain
Digital Advertising / Brand Marketing
Deliverable
product features
Required skills
GTM strategy, sales enablement, brand advertising expertise, data analysis, product roadmap alignment, stakeholder management
Preferred skills
Major ad platform experience, TikTok ecosystem familiarity, agency collaboration, consulting background
Technologies
Brand lift metrics, MMM, ad platforms
Responsibilities
Own GTM execution for brand advertising products; Build and maintain sales enablement assets; Partner with sales leaders to drive product adoption; Manage alpha and beta programs for new branding products; Represent NA advertiser needs to global product teams; Monitor product adoption and revenue performance; Run product training sessions for GBS teams; Develop vertical-specific strategies for brand advertisers; Coordinate across Global Product Marketing, Direct Sales, and Agency teams