CareerPlan

Category Growth and Brands Management Lead, Kitchenware (TikTok Shop, Malaysia)

Kuala Lumpur, MalaysiaFull-time2026-10-07 → 2026-11-12

Core

Drive growth and strategy for the TikTok Shop Lifestyle category, managing a portfolio of strategic brands and merchants to accelerate GMV.

Role type

Senior Category Growth and Brand Management Lead

Builds

TikTok Shop Lifestyle category ecosystem and merchant growth

Domain

E-commerce / Consumer Internet / Retail

Required skills

Category management, merchant acquisition, joint business planning, commercial strategy, data analysis, cross-functional collaboration, stakeholder management, negotiation

Preferred skills

Lifestyle category experience, marketplace leadership (Shopee/Lazada/Amazon), JBP execution, executive presentation skills