TikTok Commerce - Marketing Campaign Manager
Core
End-to-end management of e-Commerce platform-level campaign strategy and execution, including major shopping festivals and seasonal campaigns to drive platform-wide sales and ecosystem growth.
Role type
Senior IC marketing campaign manager (e-Commerce)
Builds
Platform-wide sales and ecosystem growth through major shopping festivals, seasonal campaigns, and cross-category activations.
Domain
E-Commerce / Digital Marketing
Required skills
Campaign strategy planning, Project management, Cross-functional coordination, Data analysis, Budget management, ROI optimization
Preferred skills
Social media marketing, TikTok short video ecosystem knowledge, Live-streaming ecosystem knowledge, Strategic thinking
Technologies
TikTok platform tools, Data analysis tools
Responsibilities
Conceptualize and execute e-Commerce platform-level campaign projects; Manage end-to-end campaign strategies including promotion, subsidy, seller/creator registration, and content growth; Collaborate with cross-functional teams for campaign implementation; Conduct data analysis on campaign performance and provide optimization recommendations.