TikTok Shop - Seller Growth & Education Manager - UK
Core
Design and execute end-to-end seller education and outreach strategies to onboard, incubate, and scale merchants on TikTok Shop.
Role type
Senior IC growth and education manager
Builds
Seller education playbooks, learning journeys, automated outreach campaigns, and communication frameworks
Domain
E-commerce / Social Commerce / Seller Growth
Deliverable
product features
Required skills
E-commerce strategy, seller lifecycle management, educational content development, automated outreach design, data-driven decision making, cross-functional collaboration
Preferred skills
SQL, BI tools, A/B testing, rapid adaptation to ambiguity
Technologies
TikTok Shop platform, email automation tools, webinar platforms
Responsibilities
Develop seller education playbooks and onboarding resources; Design scalable automated outreach strategies across multiple channels; Analyze campaign performance and optimize messaging through A/B testing; Establish communication standards and content frameworks for consistency
Seniority
Senior, hands-on IC