Vertical Strategy Manager - Apps, rPCS EUI, Content & Services
Core
Strategic program management and enablement for the Apps vertical, acting as a connective tissue between regional Product/Market PMM and cross-functional teams to drive go-to-market execution and growth.
Role type
Senior IC Vertical Strategy Manager (Apps)
Builds
Apps vertical hub, repeatable frameworks, toolkits, and knowledge management systems
Domain
Digital advertising / App performance marketing
Deliverable
product features
Required skills
Strategic program management, App ecosystem fluency, Go-to-market strategy, Stakeholder alignment, Playbook creation, Virtual team leadership
Preferred skills
Enablement content production, Playbook operationalization
Technologies
MMPs, Attribution tools, Bidding platforms
Responsibilities
Project-manage the Apps virtual pod and cross-functional timelines; Build and own the Apps vertical hub covering GTM motions and product betas; Develop repeatable frameworks and knowledge systems to institutionalize expertise; Deliver regional training and playbook operationalization; Consolidate inputs from multiple functions for business reviews.
