Senior Product Marketing Manager, Pricing & Packaging
Core
Define, articulate, and differentiate value propositions to drive monetization, packaging evolution, and pricing experimentation for a multi-solution SaaS platform.
Role type
Senior Product Marketing Manager (Pricing & Packaging)
Builds
Pricing strategies, packaging tiers, bundles, and platform innovations for B2B HR/payroll clients.
Domain
SaaS / HR Tech / Payroll
Required skills
Financial modeling, willingness-to-pay studies, conjoint analysis, elasticity modeling, competitive benchmarking, cross-functional stakeholder influence, strategic thinking, data-driven decision making, roadmap planning, pricing experimentation design.
Preferred skills
Sales-assisted and growth-led motion support, fintech/payroll/compliance domain experience.
Technologies
Financial modeling tools, experimentation frameworks, data analysis platforms.
Responsibilities
Lead high-impact pricing and packaging initiatives across products and tiers; develop pricing recommendations grounded in customer value and financial modeling; design and analyze pricing experiments; conduct pricing research (WTP, conjoint, elasticity); partner with Revenue and Finance to evaluate discounting and retention implications; collaborate with Product to embed monetization thinking in roadmaps; support rollout of pricing changes and internal enablement.
Seniority
Senior, hands-on IC
