Program Manager, GIMC GBM
Core
Own end-to-end growth levers (acquisition, expansion, product moments) for TikTok for Business advertisers and agencies, managing integrated plans from strategy to commercial outcomes.
Role type
Senior Program Manager, Integrated Marketing Communications
Builds
Integrated marketing programmes that create demand, capture pipeline, and convert for TikTok for Business
Domain
B2B Marketing / Ad Tech / Social Media Platform
Required skills
Integrated marketing strategy, end-to-end programme ownership, B2B sales cycle management, strategic planning across paid/owned/earned/CRM/events, measurement discipline (KPIs, weekly reporting), stakeholder management
Preferred skills
Ad tech and platform marketing experience, TikTok advertising familiarity, briefing in-house creative/events/channels teams, regional partnership management
Technologies
TikTok platform, CRM tools, ad tech stack
Responsibilities
Own the integrated plan and scorecard for a specific growth lever; Develop programme strategy and argue for what gets made; Run month-by-month programmes and deliver feature moments; Brief and judge creative, events, and channel work against the plan; Partner with product marketing to align product and persona truth; Act as regional counterpart to drive global adoption; Report on create, capture, and convert metrics weekly/monthly/quarterly
Seniority
Senior, hands-on IC
