Head of Strategy and Programs, GIMC GBM
Core
Lead the Global Integrated Marketing Communications (GIMC) center for TikTok for Business, owning the annual integrated marketing plan and making strategic judgment calls on what gets built, at what scale, and for whom.
Role type
Senior leadership marketing strategy and program management
Builds
Integrated marketing programs for TikTok for Business targeting advertisers, agencies, and media decision-makers
Domain
B2B Marketing / Ad Tech / Media
Required skills
Marketing strategy leadership, Integrated communications planning, B2B marketing to business decision-makers, Annual integrated marketing plan ownership, Measurement framework establishment, Global/regional marketing alignment, Stakeholder prioritization
Preferred skills
AI tools application in marketing, Platform ad tech marketing experience, Operating model/intake process implementation, Creative/events/channel partnership, Strategic communication
Technologies
N/A
Responsibilities
Own GIMC's annual integrated marketing plan and programme architecture; Lead the team triaging incoming briefs for audience, response size, and measurement; Set the department's strategic agenda with the Head of GIMC; Lead programme owners holding end-to-end integrated plans; Partner with Heads of Creative, Events, Partnerships, and Channels; Work with product marketing to align product and audience truth; Hold relationships with regional marketing and sales leads; Ensure measurement is central to all briefs; Build and lead the Strategy and Programmes team
Seniority
Senior, hands-on IC with management responsibilities
