Senior Integrated Marketing Manager, Verticals
Core
Shape StackAdapt's market presence for B2B and Retail/Commerce marketers by turning business priorities and revenue insights into integrated campaigns that build awareness and drive pipeline.
Role type
Senior individual contributor integrated marketing manager
Builds
Integrated marketing campaigns, vertical programs, webinars, and strategic roadmaps for B2B and Retail/Commerce verticals
Domain
B2B marketing, Retail/Commerce, Advertising Technology
Deliverable
product features
Required skills
Integrated marketing strategy, cross-functional campaign management, revenue insight translation, project management, stakeholder alignment, webinar program management, performance measurement, storytelling
Preferred skills
B2B marketing experience, retail/commerce industry knowledge, advertising technology familiarity
Technologies
Marketing automation, campaign management tools, analytics platforms, webinar platforms
Responsibilities
Own the integrated marketing roadmap for B2B and Retail/Commerce verticals; Lead vertical strategy for marquee brand campaigns; Build dedicated vertical programs (guides, webinars, sponsorships); Manage campaigns from strategy through execution and measurement; Partner with Sales, Product Marketing, Content, and Brand teams; Establish frameworks for measuring vertical marketing contribution; Present roadmaps and strategic insights to senior stakeholders
Seniority
Senior, hands-on IC