增长营销经理 - 番茄小说
Core
Drive user acquisition and growth for the free-reading app Tomato Novel and short drama platform Hongguo via paid media, influencer, and content marketing channels.
Role type
Growth Marketing Manager
Builds
User acquisition campaigns and scalable growth strategies for a free-reading app and short drama platform
Domain
Consumer Internet / Digital Entertainment (Web Novels & Short Dramas)
Required skills
User acquisition strategy, Channel management, Data analysis, Project management, Cross-functional collaboration, ROI optimization
Preferred skills
Experience in web novel/short drama industry, Information feed ad experience, Content marketing expertise
Technologies
Information feed ad platforms, Data analytics tools