TikTok Shop by Tokopedia - SMB Mass Incubation Manager - Indonesia
Core
Drive scalable, cost-efficient acquisition and activation of high-quality sellers on TikTok Shop by Tokopedia (TTS) and Toko through data-driven interventions, process optimization, and product feature enhancements.
Role type
Senior IC SMB Mass Incubation Manager (E-commerce Operations)
Builds
Seller self-serve experiences, mission portfolios, and platform fundamentals (Product Show PV, Click PV) for SMB sellers.
Domain
E-commerce / Marketplace / Indonesia
Required skills
E-commerce operations, seller/account management, category management, growth/product-operations, BPO/vendor workforce management, analytical problem-solving, cross-functional collaboration, fluent in English and Bahasa Indonesia
Preferred skills
Experience in Fashion/FMCG/Lifestyle/Automotive categories in Indonesia/SEA, familiarity with AI-driven customer-outreach systems (robocall, chatbot), structured data sense, quick learner in ambiguous environments
Technologies
TTS, Toko, Robocall, AI-host outreach, mission platforms, dashboards
Responsibilities
Define and execute targeted incubation strategies across specific clusters; manage BPO operations including agent hiring, ramp, and governance; drive responsiveness KPIs (response rate, first-response-time); own agent effectiveness and NPS via SOPs and training; manage Robocall/AI-host outreach programs; design seller mission operating models; drive platform fundamentals through supply push; design platform vouchers; run review cadences and cross-functional working groups; report monthly on cluster DAGMV and adoption metrics.