品类营销活动运营（耐消/食品百货/珠宝） - 抖音电商
Core
Designing and executing category-specific marketing campaigns on the Douyin e-commerce platform to drive traffic conversion and revenue for merchants in durable consumer goods, food, department stores, and jewelry.
Role type
Category Marketing Operations Manager
Builds
Category marketing campaigns and content-driven sales initiatives for merchants
Domain
E-commerce / Digital Marketing
Deliverable
product features
Required skills
Category marketing campaign planning, Creative content strategy, Influencer/KOL partnership management, Data-driven performance analysis, Resource negotiation and integration, Project execution
Preferred skills
Experience in e-commerce category activity teams, Proven track record of successful category marketing campaigns, Experience with top-tier influencer collaborations
Technologies
Douyin ecosystem tools, Data analytics platforms
Responsibilities
Plan and execute full-scale category marketing activities, Collaborate with top-tier creators for marketing partnerships, Analyze campaign data to optimize conversion and revenue, Negotiate and integrate external resources for campaign amplification