ROOM Marketing Lead - Rakuten Ichiba Marketing Department, Commerce & Marketing Company (C&M)
Core
Lead marketing strategy and influencer campaigns for ROOM, a social commerce platform on Rakuten Ichiba, to drive merchant growth and user engagement.
Role type
Senior Marketing Lead (Social Commerce & Influencer Marketing)
Builds
A social commerce ecosystem connecting influencers, fans, and merchants on Rakuten Ichiba.
Domain
E-commerce, Social Media Marketing, Influencer Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Influencer marketing strategy, Data analysis & KPI optimization, Stakeholder management, Team leadership, Project management
Preferred skills
Affiliate marketing (ROI maximization), Influencer agency relationships, UGC activation, Marketplace e-commerce sales growth
Technologies
Social media platforms, Data analytics tools, CRM systems
Responsibilities
Formulate medium- to long-term marketing strategies for SNS and affiliate sectors; Plan and execute influencer acquisition and promotional campaigns; Optimize marketing funnels and analyze performance data; Collaborate with sales and product teams to drive service growth.
Seniority
Senior, hands-on IC with team leadership