潮玩玩具行业运营 - 抖音电商
Core
Drive business growth for the toy category (2D/anime, game merchandise, celebrity周边) on Douyin E-commerce by expanding merchants, planning marketing events, and optimizing product supply.
Role type
Category operations manager (2D/anime/game merchandise)
Builds
Merchandise supply, marketing campaigns, and merchant growth for IP-driven toy brands
Domain
E-commerce / Consumer Goods / Pop Culture
Deliverable
product features
Required skills
Category management, merchant expansion, event planning, trend analysis, data-driven product strategy
Preferred skills
Deep knowledge of 2D/anime/game culture, familiarity with major IPs (Genshin Impact, Honkai, Arknights, etc.), community ecosystem understanding
Technologies
Douyin E-commerce platform, data analytics tools
Responsibilities
Expand and segment merchants in the 2D/game/celebrity merchandise vertical; Plan and execute category marketing events (IP collabs, themed festivals); Analyze industry trends to identify growth opportunities; Optimize product assortment and pricing based on data insights
Seniority
Mid-level, hands-on IC