TikTok Shop - Seller Strategy Lead
Core
Lead centralized strategy for TikTok Shop's Jewelry, Luxury Resale, Art & Nature (JLRN) business in the US, connecting seller needs with internal capabilities to drive growth and ecosystem health.
Role type
Senior IC Seller Strategy & Operations Lead
Builds
Scalable seller playbooks, campaign strategies, and operating mechanisms for the JLRN commerce ecosystem
Domain
E-commerce marketplace (Jewelry, Luxury Resale, Art & Nature)
Required skills
Strategy development, team leadership, cross-functional coordination, data-driven decision-making, campaign management, resource allocation
Preferred skills
Experience in marketplace growth, category strategy, seller lifecycle management
Technologies
N/A
Responsibilities
Develop overall seller strategy including segmentation and lifecycle management; Own campaign strategy including positioning and incentive design; Coordinate cross-functionally with Product, Marketing, and Data Science; Lead and develop a high-performing strategy and operations team
Seniority
Senior, hands-on IC