大家电自营运营 - 抖音电商
Core
Managing a specific home appliance category line on Douyin's self-operated platform, focusing on merchant expansion, live stream operations, and sales target achievement.
Role type
Category operations manager (home appliances)
Builds
Self-operated live streams and product distribution for home appliances
Domain
E-commerce / Home Appliances
Deliverable
product features
Required skills
merchant expansion, live stream operations, pricing strategy, data analysis, cross-functional coordination, B2B negotiation
Preferred skills
experience in durable consumer goods, understanding of Douyin traffic algorithms, ability to travel
Technologies
Douyin ecosystem tools, live streaming platforms
Responsibilities
Develop sales targets and incentive schemes for a specific appliance category; Expand merchant resources and manage self-operated live streams; Monitor operational metrics (sales, conversion, margin, return rate) and drive optimizations; Coordinate internal resources (traffic, marketing, product) to support business goals.