Measurement Partner II
Core
Partner with Sales and advertisers to design, execute, and analyze measurement tests (incrementality, lift, geo experiments) to prove ad effectiveness and drive business outcomes.
Role type
Senior IC digital ads measurement analyst
Builds
Actionable measurement insights and reporting for advertisers
Domain
Digital advertising / Media measurement
Required skills
incrementality testing, brand/conversion lift analysis, geo experiments, sales lift, media mix modeling, cross-functional project management, data synthesis, technical communication
Preferred skills
SQL, data visualization, statistical fundamentals
Responsibilities
Conduct and deliver measurement tests and analyses for advertisers; Build and operationalize tailored measurement plans based on advertiser objectives; Execute standard and complex reporting and analysis; Communicate measurement methodologies and results to stakeholders; Support Sales in articulating value proposition using measurement results; Contribute to development of reporting guidelines and best practices; Leverage AI-powered tools to automate routine analyses and scale measurement support
Seniority
Mid-Senior, hands-on IC
