Automotive KA Operations Specialist (Lead Generation) - TikTok LIVE
Core
Own a portfolio of global automotive Key Account brands to unlock TikTok LIVE as a customer acquisition and lead generation channel, driving real business outcomes like leads, test drives, and orders.
Role type
Senior Key Account Operations Specialist (Live Streaming)
Builds
Integrated live streaming campaigns and operating models for global automotive brands and dealer networks
Domain
Automotive marketing, live streaming operations, and creator economy
Required skills
automotive KA/brand partnership experience, live streaming operations guidance, joint budget and business planning, full-funnel data analysis, cross-functional project management, English proficiency
Preferred skills
experience at OEMs/dealer groups/automotive agencies, familiarity with automotive lead management/CRM systems, experience running new-car launch or auto show campaigns, multi-market operations experience
Technologies
TikTok LIVE platform, automotive lead tools, CRM systems
Responsibilities
Co-design annual and campaign budgets with brand HQ and dealers, provide hands-on coaching on live streaming strategy and execution, track full-funnel performance and iterate playbooks, coordinate dealer and creator ecosystems, turn winning campaigns into scalable case studies, collaborate with sales, product, and data teams
Seniority
Senior, hands-on IC
