TikTok Shop - IP Marketing Campaign Specialist (Integrated Marketing) - Thailand
Core
Develops seller packages, business pitch decks, and data analysis frameworks to execute integrated marketing campaigns for TikTok Shop in Southeast Asia.
Role type
Integrated Marketing Campaign Specialist
Builds
Brand IP marketing campaigns and data-driven optimization strategies
Domain
E-commerce / Social Commerce / Digital Marketing
Required skills
Marketing campaign planning, Data analysis, Business pitch deck creation, Trend identification, Cross-functional collaboration, Visualization tools
Preferred skills
User product awareness, Creative development, Resource integration, Operational excellence
Technologies
Visualization tools
Responsibilities
Conceptualize and execute Brand IP marketing campaigns, Project campaign targets and analyze performance against GMV/order goals, Collaborate with product, sales, and design teams on campaign implementation
Seniority
Mid-level, hands-on IC