Manager - Marketing Data Insights
Core
Unify marketing data across the funnel to generate commercially actionable insights for clients and internal teams in Southeast Asia.
Role type
Manager, Marketing Data & Insights
Builds
Commercial strategy, go-to-market plans, and actionable KPIs for clients and internal stakeholders
Domain
Ecommerce marketing in Southeast Asia
Deliverable
dashboards & analysis
Required skills
Marketing data analytics, Consumer journey mapping, Ecommerce platform expertise, Strategic planning, Cross-functional collaboration, Data visualization
Preferred skills
Digital shelf planning, Planogram design, Cross-merchandising
Technologies
SQL, Python, Excel, Power BI, Tableau, Looker Studio
Responsibilities
Unify marketing data from upper-, mid-, and lower-funnel sources; Map consumer decision-making journeys; Analyze ecommerce platform data to drive GMV; Translate insights into commercial strategy and GTM plans; Partner with BD to build marketing-led proposals; Present data-driven recommendations to clients and internal teams.
Seniority
Manager, strategic execution & cross-functional leadership
