Measurement Partner, Centre of Excellence (CoE)
Core
Regional specialist solving complex performance-advertising challenges by analyzing data sets, optimizing campaigns, and shaping measurement strategies to improve ROI.
Role type
Senior IC measurement partner
Builds
Regional measurement strategies, custom insights, ad effectiveness meta-analysis, and measurement tooling
Domain
Digital advertising, marketing measurement, data analytics
Deliverable
dashboards & analysis
Required skills
Data Science, Data Analysis, SQL, Python, R, HIVE, Tableau, Power BI, Excel, full funnel measurement, bidding optimization, targeting optimization, campaign performance analysis, ROI improvement, cross-functional collaboration
Preferred skills
Regional digital advertising ecosystem experience, privacy-first innovation, large-scale data environment tooling
Responsibilities
Develop and lead regional measurement strategies; prototype and deploy custom insights and tooling; design and test bidding, targeting, and optimization methods; track and report advertiser success metrics; develop dashboards and reports for KPIs and campaign effectiveness; analyze data from ad performance, user behavior, and market trends; provide actionable insights to optimize campaigns.
Seniority
Senior, hands-on IC
