Measurement Director (Nike Account)
Core
Director of Measurement for Nike EMEA, bridging brand-building and performance activities to create a unified view of media impact from awareness to revenue.
Role type
Senior IC measurement director (media analytics)
Builds
Integrated measurement frameworks and performance narratives for Nike's EMEA campaigns
Domain
Media analytics, marketing effectiveness, retail/sportswear
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
MMM, MTA, sales/conversion lift, brand lift studies, matched-market/geo testing, statistical hypothesis testing, data visualization, stakeholder communication, vendor management, GDPR compliance
Preferred skills
Experience in retail/consumer/sportswear, advanced data science knowledge, platform testing expertise (Meta, Google, Amazon, TikTok)
Technologies
Meta, Google, Amazon, TikTok, MMM, MTA, clean rooms
Responsibilities
Build comprehensive measurement and testing plans; reconcile MMM, attribution, and brand tracking into a single view; lead campaign reviews with actionable recommendations; own the test-and-learn agenda; mentor analysts and measurement specialists; coordinate third-party measurement vendors
Seniority
Senior, hands-on IC with team leadership
