商业化达人营销产品运营(创意GTM方向)-国际化
Core
Drive GTM strategy and adoption for influencer marketing products in key international sales regions, focusing on US and mature markets.
Role type
Senior Go-to-Market Product Operations Manager (Influencer Marketing)
Builds
Influencer marketing products and scalable creator-driven marketing methodologies for global advertisers.
Domain
Global digital marketing / Influencer economy
Deliverable
product features
Required skills
International market expansion, Influencer marketing strategy, Go-to-Market planning, Cross-functional project management, Data-driven decision making, Product iteration, Market education, Stakeholder management, English fluency
Preferred skills
Multi-language proficiency, Experience with mature markets (US), Case study development
Technologies
N/A
Responsibilities
Develop insight-driven GTM plans including product positioning and channel mix; Build scalable creator-driven marketing linkages and educate advertisers/influencers; Integrate feedback from sales, brands, and creators to optimize product requirements; Establish measurement frameworks and brand health metrics to guide resource allocation.