中小商家运营（自助中心）-抖音电商
Core
Manage end-to-end operations for small and medium-sized merchants across content (short video, live streaming) and shelf (mall, store, search) fields on Douyin, optimizing ad spend and driving GMV growth.
Role type
Senior E-commerce Operations Manager (Douyin Platform)
Builds
Merchant growth strategies, marketing campaigns, and operational solutions for Douyin merchants.
Domain
E-commerce / Social Commerce
Required skills
Douyin ecosystem mastery, full-link e-commerce operations, paid media management (Kechuang), data analysis, campaign planning, merchant account management, industry trend analysis.
Preferred skills
Ability to extract scalable solutions from case studies, strategic planning for annual/quarterly goals, cross-functional resource coordination.
Responsibilities
Develop personalized operational strategies and targets for merchants; analyze merchant cases to create industry-wide solutions; plan and execute marketing campaigns (major festivals, new product launches); monitor and optimize operational data metrics; provide strategic advice on platform rules and algorithms.
Seniority
Senior, hands-on IC