Measurement Lead - Regional
Core
Lead regional measurement partners to evaluate advertising campaign effectiveness and optimize client activity on the platform.
Role type
Senior IC measurement lead (regional)
Builds
Measurement strategies and insights for advertisers and agencies
Domain
Digital advertising and marketing analytics
Deliverable
dashboards & analysis
Required skills
Digital advertising measurement, team leadership, analytical methods, experimental design, strategic learning agenda design, cross-functional collaboration
Preferred skills
Postgraduate degree in quantitative/analytical field, client-facing team leadership, attribution methodologies, familiarity with regional industry initiatives
Technologies
Attribution methodologies, performance measurement frameworks
Responsibilities
Build and develop a high-performing team of measurement professionals; Partner with clients and agencies to deliver performance insights; Design and implement strategic learning agendas for clients; Gather and elevate client feedback to inform product development; Collaborate with regional leadership to provide measurement perspectives; Partner with product teams to prioritize measurement solutions
Seniority
Senior, hands-on IC with leadership responsibilities
