Regional Assistant Manager, Measurement & Insights
Core
Lead end-to-end processes for designing, deploying, and concluding measurement initiatives that evaluate the ROI and value of advertising campaigns.
Role type
Regional Assistant Manager, Measurement & Insights
Builds
Actionable best practices and frameworks for measurement methodologies; dashboards or reports that influence strategic decisions.
Domain
Digital advertising measurement and analytics
Deliverable
dashboards & analysis
Required skills
Marketing mix modelling, attribution analysis, brand-lift studies, experimental design, incrementality testing, large dataset analysis, reporting and visualization tools, presenting technical findings to senior stakeholders, managing multiple measurement projects, engaging with AI tools
Preferred skills
Fluency in English, proficiency in a Southeast Asian language
Technologies
First-party and third-party measurement solutions
Responsibilities
Design and execute measurement plans for key accounts focusing on real-world business outcomes; synthesize raw data into clear narratives; guide conversations with advertisers and agencies; create thought leadership materials; support sales enablement efforts.
Seniority
Mid-Senior, hands-on IC
