Implementation & Activation Director
Core
Lead the implementation, activation, optimization, and reporting of integrated media campaigns while serving as a senior client contact to deliver effective campaigns and drive performance against KPIs.
Role type
Senior IC Implementation & Activation Director
Builds
Integrated media campaigns and client solutions
Domain
Digital media, advertising, and marketing
Required skills
Direct and biddable digital media expertise, digital campaign planning, audience profiling, device/platform/format strategy, data targeting (1st/2nd/3rd party), KPI definition, test-and-learn frameworks, team leadership
Preferred skills
Strategic vision, innovation in activation plans, negotiation strategies, thought leadership
Technologies
WPP Open, Open Intelligence, automation tools
Responsibilities
Lead implementation and activation of integrated media campaigns; Serve as senior client contact providing strategic media expertise; Develop innovative activation plans and negotiation strategies; Drive campaign performance against KPIs; Build relationships with media owners and technology partners; Identify growth opportunities and process improvements; Support adoption of new tools and automation; Contribute to new business pitches; Lead, coach, and develop high-performing teams