TikTok Shop - Senior Creator Manager, Creator LIVE
Core
Manage a portfolio of creators to build repeatable, scalable live commerce businesses on TikTok Shop, driving GMV and operational excellence.
Role type
Senior IC creator manager (live commerce)
Builds
TikTok Shop live commerce ecosystem and creator growth programs
Domain
E-commerce + Live streaming
Required skills
live commerce operations, creator management, influencer marketing, e-commerce strategy, performance analytics, cross-functional partnership, growth planning, live session execution, product strategy, data-driven decision making
Preferred skills
experience with TikTok creators/agencies/MCNs, scaling repeatable growth models, daily live seller development, ecosystem building
Technologies
TikTok Shop platform, live streaming tools, auction/bidding tools, traffic tools
Responsibilities
Own end-to-end live performance metrics (GMV, hours, UV, conversion) for assigned creator portfolio; Build and execute weekly/monthly growth plans for creators at various maturity stages; Diagnose performance gaps and translate insights into actionable improvement plans; Drive creators toward scalable success rather than one-off wins; Design and operationalize scalable creator growth paths; Support creators in developing sustainable live schedules and product strategies; Incubate and scale hero creator cases; Lead live operations and execution excellence; Partner cross-functionally to secure inventory, pricing, subsidies, and new features; Serve as primary point of contact for creators; Collaborate with Category, Product, Algorithm, Campaign, Ops, and Finance teams; Translate platform strategy into actionable guidance for creators; Surface creator feedback to improve platform tools and workflows; Identify and develop creators with potential for daily live selling and leadership roles; Contribute to creator playbooks and best practices; Raise the overall quality bar of live commerce content and operations.
Seniority
Senior, hands-on IC