商城品牌营销运营-抖音电商
Core
Design and sell monetization strategies for homepage resource placements to drive brand exposure and platform revenue.
Role type
Senior commercial operations specialist (homepage resource monetization)
Builds
Standardized marketing cooperation packages for homepage resources
Domain
E-commerce / Digital Advertising
Deliverable
product features
Required skills
Brand marketing strategy, Resource monetization, Cross-functional project management, Data analysis, Solution design
Preferred skills
Platform recruitment experience, Integrated marketing campaigns, Advertising sales strategy
Responsibilities
Design sellable marketing cooperation schemes based on traffic value and brand needs; Create standardized cooperation packages for major events and brand launches; Coordinate cross-functional teams to execute projects from planning to review; Optimize resource pricing and sales strategies based on performance data.
