东南亚独立端整合营销运营Leader-TikTok Shop
Core
Lead integrated marketing operations for TikTok Shop's independent app in Southeast Asia, driving user growth, activation, conversion, repurchase, and GMV through localized strategies and campaign execution.
Role type
Senior Marketing Operations Leader (Southeast Asia)
Builds
Regional marketing campaigns, user engagement programs, and promotional events for TikTok Shop's independent app.
Domain
E-commerce / Digital Marketing / Southeast Asia
Deliverable
product features
Required skills
Integrated marketing strategy, user lifecycle management, campaign planning, data-driven optimization, cross-functional collaboration, localization, TikTok ecosystem understanding.
Preferred skills
Southeast Asia market experience, live streaming e-commerce knowledge, influencer marketing expertise.
Responsibilities
Design user acquisition and retention mechanics for the independent app; orchestrate major regional sales events (e.g., Ramadan, Payday Sale); coordinate with product, data, and merchant teams to align resources; develop localized operational methodologies and SOPs.
Seniority
Senior, hands-on IC
