商业分析师-国际化广告
Core
Build and maintain a global marketing measurement framework and metric system for campaigns, websites, and email; evaluate marketing effectiveness and incremental value using statistical modeling and causal inference.
Role type
Senior Business Analyst (Global Marketing)
Builds
Global marketing measurement frameworks, standardized analysis datasets, and visualization dashboards
Domain
Digital Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python, Tableau/Power BI, Statistical Modeling, Causal Inference, Experimental Design, MMM, Incremental Analysis, Data Warehouse Integration
Preferred skills
Master's degree in Statistics/Data Science/Computer Science/Economics, Cross-functional collaboration in global teams
Technologies
SQL, Python, Tableau, Power BI
Responsibilities
Define and standardize global marketing metrics and analysis logic; Transform business requests into standardized analysis topics to support strategy; Build reusable datasets and dashboards to improve efficiency; Collaborate with data, product, and engineering teams to optimize data quality; Lead complex analysis projects from start to finish.
Seniority
Mid-Senior, hands-on IC
