Product Marketing Lead, GTM - NA ECommerce (Ad-Sales)
Core
Define and execute Go-to-Market strategies to scale adoption of high-impact advertising solutions (specifically TikTok ad products) for different client segments in North America.
Role type
Product Marketing Lead (GTM)
Builds
Advertising solutions and product lifecycle management for e-commerce clients
Domain
Performance advertising / E-commerce
Deliverable
product features
Required skills
Go-to-Market strategy, product lifecycle management, cross-functional collaboration, market trend analysis, revenue growth strategy, stakeholder alignment
Preferred skills
Performance advertising experience, e-commerce scaling experience, global product-led growth initiatives
Technologies
TikTok ad products
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