整合营销运营-国际支付
Core
Design and execute integrated marketing campaigns for international BNPL (Buy Now, Pay Later) business to drive GMV and user growth across short, medium, and long-term plans.
Role type
Senior IC growth marketing manager (international BNPL)
Builds
Integrated marketing campaigns and user lifecycle programs for international credit payment services
Domain
E-commerce + International Finance (BNPL)
Required skills
Campaign planning, User lifecycle management, Data analysis, Cross-functional collaboration, Project management, Resource integration, Negotiation, English communication, Strategic insight
Preferred skills
Experience in Latin American markets, Credit payment industry background, E-commerce user growth experience
Technologies
Marketing tools, Data analysis platforms
Responsibilities
Develop activity plans for key nodes and major promotions; Build user acquisition and reactivation systems for BNPL; Monitor campaign performance and attribute results; Expand external partnerships for traffic growth.
