广告素材策略运营-TikTok Shop
Core
Plan creative strategies and optimize ad assets for TikTok Shop's off-site paid advertising (Meta, Google, TikTok) to drive global e-commerce growth.
Role type
Senior creative strategy operations specialist (performance marketing)
Builds
Off-site paid ad campaigns for TikTok Shop
Domain
E-commerce / Performance Marketing
Required skills
Creative strategy planning, Ad asset optimization, Cross-channel campaign management, Data analysis for attribution, Script planning, Trend analysis
Preferred skills
E-commerce experience, Growth team experience, Familiarity with Meta/Google ad logic
Technologies
Meta Ads, Google Ads, TikTok Ads
Responsibilities
Define creative directions and optimize ad assets across Meta, Google, and TikTok channels; Collaborate with optimization teams on testing and iteration; Work with agencies to execute the full creative lifecycle from brief to delivery; Analyze ad performance data to extract high-performing creative elements and methodologies; Monitor industry trends to upgrade the creative system.
