B端营销专家（欧洲/日本市场）-TikTok Shop
Core
Develop annual and quarterly To B marketing plans to support brand, merchant acquisition, and ecosystem cooperation goals for TikTok Shop in European and Japanese markets.
Role type
Senior To B Marketing Expert (International Markets)
Builds
Structured content assets, merchant education programs, and growth initiatives for TikTok Shop's B-side ecosystem.
Domain
E-commerce / International Marketing / To B Growth
Deliverable
product features
Required skills
To B marketing strategy, merchant acquisition, content planning, project management, budget management, market research, data analysis, cross-functional collaboration, English communication
Preferred skills
Cross-border e-commerce experience, platform business experience, international marketing experience
Responsibilities
Create To B marketing plans, manage content and event execution, optimize growth project funnels, establish SOPs and data dashboards, track key performance indicators like ROI and conversion.
Seniority
Senior, hands-on IC