TikTok Shop - Creator Lead, Creator LIVE
Core
Own the end-to-end success of a portfolio of creators to build repeatable, scalable live businesses and drive GMV growth for TikTok Shop's live commerce ecosystem.
Role type
Senior IC creator strategy and live commerce operations lead
Builds
TikTok Shop live commerce ecosystem and creator growth programs
Domain
Social commerce / Live streaming / Creator economy
Required skills
Live commerce strategy, creator management, influencer marketing, e-commerce operations, data-driven decision making, cross-functional partnership, ecosystem scaling, operational framework design, performance optimization, market opportunity identification
Preferred skills
Building scalable creator growth programs, defining business strategy, leading cross-functional initiatives, working with marketplace platforms, experience with MCNs or agencies
Technologies
TikTok Shop platform, live streaming tools, data analytics platforms
Responsibilities
Define and execute creator growth strategies across maturity stages; design and optimize creator incubation and lifecycle management programs; drive data-informed business decisions to improve traffic, conversion, and content quality; partner with Product, Operations, and Algorithm teams to influence roadmap and unlock growth; establish scalable processes and playbooks for operational excellence; identify emerging market opportunities to expand creator supply.
Seniority
Senior, hands-on IC with strategic ownership