Product Operations & Strategy Manager (Entertainment Marketing) - TikTok
Core
Drive organic marketing strategy and promotional product features for entertainment (film & TV) partners on TikTok's Spotlight platform.
Role type
Product Operations & Strategy Manager (Entertainment Marketing)
Builds
Organic marketing campaigns, creator activations, and promotional product features for film & TV partners
Domain
Entertainment industry + Short video platform technology
Deliverable
product features
Required skills
Strategy definition, Data analysis, Cross-functional coordination, Campaign execution, Product requirement definition, Global market strategy
Preferred skills
Overseas work experience, MBA
Technologies
TikTok Spotlight platform
Responsibilities
Define new or local market strategies for entertainment partners, Lead IP/title marketing organic campaigns and creator activations, Define product and data requirements for promotional features, Analyze data to optimize campaigns and product features, Collaborate with Partnerships to drive Spotlight adoption, Coordinate with Product, Data, and Legal teams
Seniority
Mid-Senior, hands-on IC
