产品市场传播专家（国际化市场）-TikTok生活服务
Core
Design and execute full-link user product awareness penetration strategies for the US market, focusing on TikTok native and feed ads, creator ecosystems, and offline merchant activations to drive search volume and user adoption.
Role type
Senior Product Marketing Manager (International)
Builds
US market user awareness campaigns, creator content projects, offline merchant activation materials, and official PR releases.
Domain
Consumer Internet / Local Life Services / US Market
Deliverable
product features
Required skills
Full-link GTM strategy design, US market user behavior understanding, social media content preference analysis, offline event planning, cross-functional collaboration, data-driven strategy iteration, creative copywriting.
Preferred skills
Platform marketing or creator operations experience, familiarity with ad tools and content algorithms, proven case studies in food/OTA/lifestyle categories in the US, experience partnering with US restaurants/merchants.
Responsibilities
Define and implement user product awareness strategies for the US market; build and operate a tiered creator ecosystem for the US food vertical; execute offline joint activities with merchants including material production and incentive schemes; collaborate with product, design, and BD teams to lead marketing campaign goals and build evaluation systems.
Seniority
Senior, hands-on IC