Senior Measurement Analyst, North America
Core
Analyze advertising performance data to optimize ad campaigns, inform measurement strategies, and improve ROI for advertisers on TikTok.
Role type
Senior IC measurement analyst (analytics & data science)
Builds
Measurement strategies, dashboards, reporting solutions, and prototype models
Domain
Digital advertising & marketing analytics
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, Python, R, statistical modeling (regression, decision trees, random forests), experimentation (conversion/geo-lift), attribution modeling, marketing mix modeling, data visualization
Preferred skills
PhD in Statistics/Data Science, experience in tech company data science teams, privacy-first measurement innovation
Technologies
Python, R, SQL
Responsibilities
Develop measurement and analytical strategies to drive revenue growth; build visualizations and reporting to inform business strategies; track and report advertiser performance metrics; apply statistical models to explain funnel metrics; design and test bidding and targeting methods; build prototype models for campaign performance analysis; provide actionable insights to optimize ad campaigns; conduct training on reporting and analytical solutions.
Seniority
Senior, hands-on IC
