Measurement Analyst
Core
Triangulate data from platform, 3rd-party, and internal sources to uncover insights driving business and marketing decisions.
Role type
Senior IC measurement analyst (advertising)
Builds
Actionable insights and tracking frameworks for advertisers and partners
Domain
Digital advertising, marketing science, eCommerce analytics
Deliverable
dashboards & analysis
Required skills
SQL, Python (pandas, numpy, sklearn, matplotlib), data analysis, advertising ecosystem knowledge, communication
Preferred skills
Incrementality testing, MMM, MTA, brand lift, post-purchase studies, GeoLift, RCTs, AI in marketing
Technologies
SQL, Python, pandas, numpy, sklearn, matplotlib
Responsibilities
Investigate performance metrics across platform and 3rd-party systems to identify inconsistencies; Analyze data using SQL and Python to extract trends; Synthesize complex data into clear, actionable insights; Partner with stakeholders to design and evaluate incrementality tests; Build tracking frameworks to monitor test performance and campaign outcomes; Collaborate cross-functionally to translate analytical findings into business strategies.
Seniority
Senior, hands-on IC
