B端营销专家-TikTok生活服务
Core
Construct industry narratives for the hotel and travel sector, build marketing value measurement systems, and create B2B sales tools to drive merchant acquisition and operational growth.
Role type
Senior B2B Marketing Strategy & Analytics Specialist
Builds
Industry white papers, trend reports, marketing narratives, and data-driven sales enablement tools
Domain
Local life services / Travel & Hospitality / B2B Marketing
Required skills
Marketing strategy, commercial analysis, advertising measurement, storytelling, data modeling, attribution analysis, B2B sales enablement, cross-functional collaboration
Preferred skills
Experience at consulting firms or 4A agencies, international study background, global travel market knowledge
Technologies
Data modeling frameworks, attribution models, analytics platforms
Responsibilities
Write in-depth industry white papers and trend reports; Build merchant value quantification models from exposure to conversion; Translate complex product logic into compelling commercial narratives; Create actionable sales tools and case studies for BD teams; Collaborate across teams to adapt content for international markets
Seniority
Senior, hands-on IC