Content Marketing Manager, B2B Marketing (Bangkok Based, relocation provided)
Core
Own and execute a comprehensive B2B content strategy to strengthen brand awareness, establish thought leadership, and support business growth for Agoda's technology and solutions.
Role type
Senior B2B Content Marketing Manager
Builds
B2B content engine, thought leadership assets, sales enablement materials, executive presentations
Domain
Travel technology / B2B SaaS
Deliverable
product features
Required skills
B2B content strategy, storytelling, executive communication, stakeholder management, project management, data-driven decision making, AI fluency
Preferred skills
Travel technology experience, conference content development, SEO, marketing automation
Technologies
Generative AI tools, CRM, marketing automation platforms
Responsibilities
Define content themes and annual roadmaps; develop thought leadership articles, whitepapers, and case studies; create sales assets and product narratives; lead executive presentations; manage external agencies and freelancers; optimize content performance metrics.
Seniority
Senior, hands-on IC