Sr Marketing Data Analyst
Core
Produce strategic dashboards and ad-hoc reports to understand company performance and demand generation across marketing, promotions, email, direct mail, and media.
Role type
Senior Marketing Data Analyst
Builds
Strategic dashboards, ad-hoc reports, and marketing measurement capabilities
Domain
Travel & Hospitality / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, advanced Excel, data visualization, ETL processes, media mix modeling, web behavior analytics, audience segmentation, scenario modeling, demand forecasting
Preferred skills
Adobe Analytics, R/Python, predictive modeling, data science, automated tools development
Technologies
SQL, Tableau, Excel, Adobe Analytics, R, Python
Responsibilities
Own and evolve lead, customer profile, bookings, web, and multi-channel marketing reporting; Conduct in-depth ad hoc analyses of competitive positioning and customer trends; Leverage SQL and relational databases to mine customer data; Ensure completeness and accuracy of measurement datasets; Build and manage end-to-end marketing measurement capabilities; Provide audience segmentation insights and cross-channel performance analysis; Support quarterly and annual marketing planning through scenario modeling and demand forecasting.
Seniority
Senior, hands-on IC