Measurement Partner, Vietnam
Core
Advancing TikTok's measurement agenda in Vietnam by partnering with advertisers and agencies to design strategies, deliver analytical projects, and improve media effectiveness.
Role type
Senior client-facing measurement consultant and strategist
Builds
Measurement strategies, learning agendas, and advanced analytical proof points for branding and performance campaigns
Domain
Digital advertising, media measurement, and marketing analytics
Deliverable
client delivery
Required skills
Digital advertising expertise, media measurement methodologies, analytical problem-solving, stakeholder management, project management, data storytelling
Preferred skills
Quantitative research, experimentation, attribution, lift studies, MMM, familiarity with Vietnam advertising ecosystem
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