Senior Associate, Media Planning
Core
Conduct audience research, competitive analysis, and market trend assessment to inform strategic media planning and channel mix recommendations for client campaigns.
Role type
Senior Associate, Media Planning
Builds
Comprehensive media plans, tactical execution guides, and client-facing performance reports
Domain
Digital Media & Advertising
Required skills
Audience research, competitive analysis, market trend assessment, media strategy formulation, performance forecasting, KPI setting, tactical execution planning, data analysis, vendor/platform evaluation, cross-functional collaboration
Preferred skills
Media agency background, advertising technology platforms (ad servers, DSPs, Facebook Ads Manager), Vietnam landscape knowledge
Technologies
Ad servers, DSPs, Facebook Ads Manager
Responsibilities
Conduct in-depth audience research, competitive analysis, and market trend assessment; Assist in developing comprehensive media plans including channel mix and budget allocation; Formulate hypotheses and propose innovative media tactics; Translate approved media plans into tactical execution guides; Monitor campaign performance and inform strategic adjustments; Analyze campaign data and develop client-facing reports; Research and evaluate new media partners and platforms.
Seniority
Mid-level, hands-on IC