用户增长营销策略（裂变玩法方向）-TikTok Shop
Core
Design and execute user growth strategies for TikTok Shop in Southeast Asia, focusing on viral mechanics, coupon distribution, and budget optimization to drive GMV and ROI.
Role type
Senior user growth strategist (viral mechanics & e-commerce)
Builds
User acquisition campaigns, promotional mechanics, and budget allocation models for TikTok Shop
Domain
E-commerce, Southeast Asian markets, User Growth
Deliverable
production ML models
Required skills
User segmentation, A/B testing design, Uplift modeling, coupon strategy, budget optimization, cross-functional collaboration, project management
Preferred skills
International market knowledge (Southeast Asia), English fluency, experience with viral mechanics
Technologies
A/B testing frameworks, Uplift models, user behavior prediction models
Responsibilities
Define business goals and strategy priorities based on company strategy; collect requirements and perform data analysis to identify growth opportunities; design, iterate, and evaluate user growth strategies including budget allocation; manage project lifecycle from planning to execution; collaborate with algorithm, data science, finance, and operations teams.
Seniority
Senior, hands-on IC