商业化产品经理-Ads Core
Core
Design and implement ad formats for international app performance marketing, managing the full user journey from exposure to conversion to maximize ecosystem value.
Role type
Product Manager (Performance Ads)
Builds
App performance ad formats and industry-specific scalable products
Domain
International mobile advertising / Performance marketing
Deliverable
product features
Required skills
Data analysis, Product strategy, Cross-functional collaboration, Requirement gathering, Metric definition, Experimentation
Preferred skills
Understanding of attribution mechanisms (MMP, SKAN), Statistical/Analytical background, Industry growth strategies
Technologies
MMP, SKAN
Responsibilities
Define and decompose core measurement systems for key performance metrics (install rate, activation rate, pay rate, ROI); Collaborate with global teams (tech, ops, data, design) to drive complex projects; Analyze experiment and daily data to optimize ad performance and penetration; Design scalable industry-specific ad products based on vertical growth strategies.
Seniority
Mid-level, hands-on IC
