Senior Product Marketing Manager
Core
Senior Product Marketing Manager responsible for developing and executing Go-To-Market (GTM) strategies, leading messaging and positioning, and launching products for Canonical's open-source technology (Ubuntu) serving enterprise and technology markets.
Role type
Senior Product Marketing Manager (PMM)
Builds
Go-To-Market strategies, messaging, positioning, and launch campaigns for open-source software and operating systems
Domain
Open source software, operating systems, public cloud, data science, AI, IoT
Deliverable
product features
Required skills
GTM strategy development, messaging and positioning, content planning, cross-functional collaboration, competitive analysis, event planning, customer engagement strategies
Preferred skills
Data-driven mindset, demand generation experience, enterprise software/cloud/DevOps/open-source marketing experience
Technologies
Ubuntu, open-source software
Responsibilities
Develop and execute go-to-market (GTM) strategies for a range of products; Lead messaging and positioning efforts ensuring our products stand out in a competitive market; Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials; Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth; Launch new products and features, leading cross-functional teams to drive awareness and adoption; Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly; Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base; Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
Seniority
Senior, hands-on IC